Since its inception in 1997, the video streaming and DVD distribution company Netflix has grown into an internationally recognized giant in the entertainment world. In July of this year, the business reported that its subscriber base had grown to 65.55 million, according to Business Insider. There’s no denying that...

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  A more advanced approach to positioning your Unique Selling Points (USPs) is to incorporate elements of discovery or entertainment. Discovery is the introduction or “the twist” on a benefit the consumer had not considered. Entertainment, approaches the prospect in a less obvious or lessened selling-mode. It reduces the threat,...

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