Business owners and marketing directors have been trying to find efficient ways to reach their audience for decades. When creating a media buy, there are specific steps you need to follow. Determine Best Media Options The first step to buying your audience is figuring out who your audience is. Research...

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In an age where social media facilitates simple, widespread communication, businesses try all too often to target everyone they can. The Internet and mobile advertising make it easy for companies to reach mass audiences simultaneously, so many businesses never stop to think about which customers they really need to...

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