Package of Beliefs A brand is a mental “Package of Beliefs” we form over time about companies or products. It is used to categorize and rate each in our mind. This can be based on personal experience, things we have heard from trusted sources, through research, or even what...
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Pricing and Sales Drive Online Purchases and Consumer Choices
By:
redcrowmarketing
On:
September 03, 2013
In: Advertising, Business, Customer Relationships, Marketing, Online, Online Marketing Comments: 0 |
According to a recent survey from RetailMeNot.com and Ipsos, 56 percent of American consumers make their online purchasing decisions based on the current sales, discounts, and deals available for the products they want to buy. Additionally, 51 percent of the survey’s respondents reported that reviews and ratings from other...
Read moreBefore you start spending money on radio ads, blog content, and a professional website, your company should have a solid marketing plan in place. Many businesses waste valuable advertising dollars because they fail to understand their audiences and what customers really want. Without understanding what features and selling points...
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Focus on New Customers or Maintain Existing Ones? Survey Measures Trends
By:
redcrowmarketing
On:
July 22, 2013
In: Branding, Business, Creative, Customer Relationships, Marketing, Online, Online Marketing Comments: 0 |
According to a recent study from Ipsos Open Thinking Exchange, nearly 55 percent of American consumers prefer trying new products and brands rather than sticking with the familiar brands they know. Though this figure marks a fairly even split, there is a greater divide when you compare female and...
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Analyzing Your Marketing Materials: Three Questions You Need to Ask
By:
redcrowmarketing
On:
July 15, 2013
In: Branding, Business, Creative, Customer Relationships, Marketing, Online, Online Marketing Comments: 0 |
Marketing is an essential component of any effective business strategy—but to truly derive value from your marketing efforts, you need to analyze whether or not the content is making an impact on your customers. It’s important to make sure that your marketing materials are designed with your customer’s needs...
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A Brief Guide to Understanding How Your Customers Make Decisions
By:
redcrowmarketing
On:
October 16, 2012
In: Business, Customer Relationships, Marketing Comments: 0 |
The key to creating an effective, targeted advertisement has less to do with creativity or uniqueness, than it does with understanding how people behave. You can catch someone’s eye with an interesting commercial, but you won’t really motivate a person to buy your product or service unless you figure...
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