More than one law firm has experienced the loss of clients for reasons other than superior business acumen. Potential clients’ calls weren’t returned; clients’ expectations weren’t managed; what was guaranteed didn’t happened.   And the lack of quality doesn’t end there. Most firms never establish a process for business...

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My guess is that more than one company has experienced the loss of customers for reasons other than superior business acumen. Potential customer calls weren’t returned.  Services didn’t meet needs, products were inferior.  Customers’ expectations weren’t managed. What was said to them wasn’t what happened.   It doesn’t end there. ...

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Excerpt from “Marketing Survival in a Digital World” by Ron Marshall The Search Engine Provider’s Objectives The mission of search engines (Google, MSN, Yahoo, etc.) is to provide searchers (their customers) with the most “relevant” results to their query. How Search Engines Determine Results Search engines use a complex...

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