A new survey from Ipsos OTX found that 70 percent of Internet users from 24 different countries have used social media to share content in the past month. Overall, photos are the most popular type of content shared, with 43 percent of those surveyed reporting that they have...

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According to a recent survey of more than 600 advertising and online marketing executives, 77 percent of ad agencies and 70 percent of companies have integrated branded content into their marketing plans. For the purposes of this study, branded content refers to a number of mediums including written content,...

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