In last week’s blog post, we discussed the importance of mobile website optimization. A study from Kentico software found that 75 percent of mobile users consider the quality of mobile websites before making purchase decisions—and that 44 percent of users won’t return to poorly designed websites in the future....

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Marketing has several key goals, but one of its most important functions is to get people talking about your business. With a buzz building around your business, new customers will be interested in what you’re doing and will seek out your company. You can also make your advertising dollars...

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  With digital marketing on the rise, it’s especially important for business owners to participate on social media networks like Facebook and Twitter. Over the past several years, consumers who wanted to learn more about your business have searched online for your company’s website. Today, consumers also head to popular...

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A recent survey conducted by Google and Nielsen found that nearly 63 percent of holiday shoppers used multiple devices to complete their purchases. Additionally, two out of every three people surveyed reported that shopping was easier when they had access to multiple devices—and roughly half of the respondents said...

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A well-designed website can have a substantial impact on your business, bringing in more visitors and increasing the amount of time people spend on your page. However, professional design is about more than making your website look good—it’s about improving your conversion rates and encouraging visitors to make purchases....

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It doesn’t matter whether your business has been around for two months or two decades—a careful marketing strategy is essential to your success. A good advertisement can bring in new customers or remind your old customers what you have to offer. Effective advertisements share a few of the same...

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