With the continuing rise of healthcare costs, preventive care is more important than ever. Liberty Hospital is working to improve the health of not just its patients, but of all residents of Liberty, Missouri and the surrounding area. According to a report by the National Research Council and Institute...

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We wanted to take a minute to crow about the ladies at Springfield Law Group. Thank you to Susanna, Connie and Val for supporting the Girl Scouts by acting as successful role models for young girls like Kyra Gibbins of Girl Scout Troop 71313. Relationships like these help empower...

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Surgery. The word itself is unsettling to many people. Fear of going “under the knife” can make marketing a surgery program an unpleasant and difficult challenge, despite the fact that surgery is often the best and most efficient form of treatment. Fortunately, the advancement of laparoscopic tools and methods offer a...

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Something to Crow About: As one of the longest-running pet boarding facilities in the Springfield area, Caroline’s Pampered Pet Motel has been serving Southwest Missouri for over 17 years. Through her love, passion and excellent customer service, Caroline has proven her dedication to clients time and time again, which...

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Five years ago, the title of this blog would have been “Why is Having a Website Important to Your Business?” Times have changed, and most people have caught on that having an online presence is a must when competing in today’s business world. Now, the focus has switched to responsiveness –...

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Over the past decade, the atmosphere has changed for hospital marketing professionals. Increased out-of-pocket health care costs have forced consumers to shop around where previously health care was determined by network availability. However, little has been done to adjust marketing offers to reflect the changing atmosphere of health care...

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Name: Cathy McCrary Title: Owner/Administrator Company: Joy Assisted Living As a board member of the Missouri Assisted Living Association, Kathy McCrary is familiar with state and national regulations concerning assisted living. As a local facility administrator, she’s even more familiar with the need to fill her facility. But as...

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