Marketing Priorities When a company owner or manager asks me what their marketing should focus on, I usually state these four objectives, in order of priority: Retain your customers Grow incremental sales from your customers Get referrals from your customers Go after new customers Although these may seem oversimplified, the...
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Marketing has several key goals, but one of its most important functions is to get people talking about your business. With a buzz building around your business, new customers will be interested in what you’re doing and will seek out your company. You can also make your advertising dollars...
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The key to creating an effective, targeted advertisement has less to do with creativity or uniqueness, than it does with understanding how people behave. You can catch someone’s eye with an interesting commercial, but you won’t really motivate a person to buy your product or service unless you figure...
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