The importance of mobile marketing continues to grow each year, and a new study from Arbitron and Edison Research shows exactly why it’s so important to target customers through their cell phones. Researchers found that 52 percent of cell phone owners always have their phones within arm’s reach—and an...

Read more

A recent survey conducted by Google and Nielsen found that nearly 63 percent of holiday shoppers used multiple devices to complete their purchases. Additionally, two out of every three people surveyed reported that shopping was easier when they had access to multiple devices—and roughly half of the respondents said...

Read more

Presented by Arbitron Inc. and Jacobs Media, this study is extremely important to the development and evolution of marketing in the coming years. Smartphones aren’t just changing the rules — they’re switching the game. Goin’ Mobile: The Impace of Smartphones on American Life Presented by Arbitron Inc. and Jacobs...

Read more