The key to creating an effective, targeted advertisement has less to do with creativity or uniqueness, than it does with understanding how people behave. You can catch someone’s eye with an interesting commercial, but you won’t really motivate a person to buy your product or service unless you figure...

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In an age where social media facilitates simple, widespread communication, businesses try all too often to target everyone they can. The Internet and mobile advertising make it easy for companies to reach mass audiences simultaneously, so many businesses never stop to think about which customers they really need to...

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