It doesn’t matter if you’re a local attorney, or a multi-million dollar hospital, you probably have questions about airing videos on TV. In today’s media-saturated world, broadcast advertising is one of the most visible options for advertising. It’s all about getting your message in front of the right people...

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Healthcare marketing director challenges are more difficult to overcome than ever. The health care reform has caused marketing managers to re-assess measurements. They must not only provide CEOs a positive ROI through increased revenues, but directors are now tasked with finding a trackable method for loyalty-based longevity. These challenges...

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According to a recent study of 5,657 respondents from the US, the UK, and Canada, consumers who engage with their favorite brands through social media are as likely to make in-store purchases as they are to buy online. The study measured responses over a 17-month period and also found...

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