Over the years, Red Crow has worked with Gold Mountain Communications to develop an ongoing marketing plan focused on recruitment and retention. The company is expanding quickly and thus always looking to add qualified employees to its team. As part of this recruitment strategy, Red Crow helped identify the best sources...

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Business owners and marketing directors have been trying to find efficient ways to reach their audience for decades. When creating a media buy, there are specific steps you need to follow. Determine Best Media Options The first step to buying your audience is figuring out who your audience is. Research...

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Face it…Media buying can be overwhelming. Purchasing and placing media is more complicated than simply talking to a television or radio station and then asking them to place your advertising. It consists of everything from research and strategy to placement and contract negotiation. The following is a crash-course “Media...

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