In an effort to boost traffic and generate a buzz, the Olive Garden, one of America’s favorite Italian restaurant chains, offered customers a 7-week pass to unlimited pasta meals in tandum with the launch of its new Buy One, Take One marketing initiatives. The pass’s shocking affordability had customers...

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For years, marketing for manufacturing has been a unique challenge in the advertising world. Marketing directors at manufacturing and industrial companies are tasked with hitting different target audiences than the average retailer. In most cases, their focus is strongly weighted on B2B leads and relationships that aren’t reached on...

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Manufacturers, like every industry, are realizing that shoppers are more leery of outbound marketing than ever before. With the rise of the all-powerful Google search, consumers have taken control of the information they seek and the solutions they find. They no longer wait for a clever television or print ad to showcase something they...

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Sometimes the light bulb suddenly flickers on and a single brilliant idea sparks a truly remarkable health care marketing campaign. However, more times than not, campaigns are born out of hours of research, patient demographic analysis, and careful planning. Devising a strategic and measurable campaign plan is at the...

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Over the past decade, the atmosphere has changed for hospital marketing professionals. Increased out-of-pocket health care costs have forced consumers to shop around where previously health care was determined by network availability. However, little has been done to adjust marketing offers to reflect the changing atmosphere of health care...

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Red Crow Marketing has worked with Hank Seevers for over a decade developing the creative strategy, writing jingles, producing TV commercials, coordinating media placement and much more. He’s been in the telecommunications business for years, but in 2009, Hank opened his own call center business, Gold Mountain Communications. Over...

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Name: Cathy McCrary Title: Owner/Administrator Company: Joy Assisted Living As a board member of the Missouri Assisted Living Association, Kathy McCrary is familiar with state and national regulations concerning assisted living. As a local facility administrator, she’s even more familiar with the need to fill her facility. But as...

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