For years, marketing for manufacturing has been a unique challenge in the advertising world. Marketing directors at manufacturing and industrial companies are tasked with hitting different target audiences than the average retailer. In most cases, their focus is strongly weighted on B2B leads and relationships that aren’t reached on...

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Manufacturers, like every industry, are realizing that shoppers are more leery of outbound marketing than ever before. With the rise of the all-powerful Google search, consumers have taken control of the information they seek and the solutions they find. They no longer wait for a clever television or print ad to showcase something they...

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As a health care marketing director, you are tasked with communicating the impact of your health care marketing initiatives with the powers-that-be. There are few things more alarming to a healthcare CEO or Board of Directors (BOD) than not knowing where their marketing dollars are going. It’s crucial for...

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According to a new survey from Janrain, 74 percent of US consumers become frustrated when the websites they visit show content, ads, promotions, and offers that don’t seem to be relevant to their interests. Though people are concerned about privacy and want to be assured that their personal information...

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According to a new study from NetLine and the CMO Council, roughly 27 percent of business-to-business consumers say that online content has a major impact on their ultimate choice between vendors. An additional 60 percent of the consumers reported that content has a moderate impact on their final choices....

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