With the continuing rise of healthcare costs, preventive care is more important than ever. Liberty Hospital is working to improve the health of not just its patients, but of all residents of Liberty, Missouri and the surrounding area. According to a report by the National Research Council and Institute...

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Surgery. The word itself is unsettling to many people. Fear of going “under the knife” can make marketing a surgery program an unpleasant and difficult challenge, despite the fact that surgery is often the best and most efficient form of treatment. Fortunately, the advancement of laparoscopic tools and methods offer a...

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Since its inception in 1997, the video streaming and DVD distribution company Netflix has grown into an internationally recognized giant in the entertainment world. In July of this year, the business reported that its subscriber base had grown to 65.55 million, according to Business Insider. There’s no denying that...

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Campaigns promoting healthcare service lines don’t happen over night – planning and foresight are essential to develop an initiative positioned for increasing traffic and revenue for your health care organization. Healthcare marketing director challenges for new campaigns are numerous, but can be overcome with the following strategic approach. Challenge...

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Sometimes the light bulb suddenly flickers on and a single brilliant idea sparks a truly remarkable health care marketing campaign. However, more times than not, campaigns are born out of hours of research, patient demographic analysis, and careful planning. Devising a strategic and measurable campaign plan is at the...

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Over the past decade, the atmosphere has changed for hospital marketing professionals. Increased out-of-pocket health care costs have forced consumers to shop around where previously health care was determined by network availability. However, little has been done to adjust marketing offers to reflect the changing atmosphere of health care...

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As a health care marketing director, you are tasked with communicating the impact of your health care marketing initiatives with the powers-that-be. There are few things more alarming to a healthcare CEO or Board of Directors (BOD) than not knowing where their marketing dollars are going. It’s crucial for...

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