Surgery. The word itself is unsettling to many people. Fear of going “under the knife” can make marketing a surgery program an unpleasant and difficult challenge, despite the fact that surgery is often the best and most efficient form of treatment. Fortunately, the advancement of laparoscopic tools and methods offer a...

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Healthcare marketing director challenges are more difficult to overcome than ever. The health care reform has caused marketing managers to re-assess measurements. They must not only provide CEOs a positive ROI through increased revenues, but directors are now tasked with finding a trackable method for loyalty-based longevity. These challenges...

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