Healthcare marketing director challenges are more difficult to overcome than ever. The health care reform has caused marketing managers to re-assess measurements. They must not only provide CEOs a positive ROI through increased revenues, but directors are now tasked with finding a trackable method for loyalty-based longevity. These challenges...

Read more

Name: Cathy McCrary Title: Owner/Administrator Company: Joy Assisted Living As a board member of the Missouri Assisted Living Association, Kathy McCrary is familiar with state and national regulations concerning assisted living. As a local facility administrator, she’s even more familiar with the need to fill her facility. But as...

Read more