According to a recent study of 5,657 respondents from the US, the UK, and Canada, consumers who engage with their favorite brands through social media are as likely to make in-store purchases as they are to buy online. The study measured responses over a 17-month period and also found...

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According to a recent survey from UPS and comScore of more than 3,000 American shoppers, the vast majority of consumers are paying attention to what retailers post on Facebook. The study found that 52 percent of online shoppers will at least take the time to briefly skim business posts...

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