Face it…Media buying can be overwhelming. Purchasing and placing media is more complicated than simply talking to a television or radio station and then asking them to place your advertising. It consists of everything from research and strategy to placement and contract negotiation. The following is a crash-course “Media...

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In last week’s blog post, we discussed the importance of mobile website optimization. A study from Kentico software found that 75 percent of mobile users consider the quality of mobile websites before making purchase decisions—and that 44 percent of users won’t return to poorly designed websites in the future....

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According to a recent survey from Dimensional Research and ZenDesk that studied more than 1,000 people, the quality of individual customer service experiences can have a profound impact on consumer behavior. The study found that 62 percent of business-to-business customers (B2B) and 42 percent of business-to-consumer (B2C) buyers make...

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