Five years ago, the title of this blog would have been “Why is Having a Website Important to Your Business?” Times have changed, and most people have caught on that having an online presence is a must when competing in today’s business world. Now, the focus has switched to responsiveness –...
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According to an April survey conducted by Kentico Software, roughly three in four American consumers consider how a mobile website looks and feels before determining whether or not to make a purchase. The study found that 75 percent of tablet users and 78 percent of all smartphone owners were...
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The importance of mobile marketing continues to grow each year, and a new study from Arbitron and Edison Research shows exactly why it’s so important to target customers through their cell phones. Researchers found that 52 percent of cell phone owners always have their phones within arm’s reach—and an...
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A recent survey conducted by Google and Nielsen found that nearly 63 percent of holiday shoppers used multiple devices to complete their purchases. Additionally, two out of every three people surveyed reported that shopping was easier when they had access to multiple devices—and roughly half of the respondents said...
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Presented by Arbitron Inc. and Jacobs Media, this study is extremely important to the development and evolution of marketing in the coming years. Smartphones aren’t just changing the rules — they’re switching the game. Goin’ Mobile: The Impace of Smartphones on American Life Presented by Arbitron Inc. and Jacobs...
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