Campaigns promoting healthcare service lines don’t happen over night – planning and foresight are essential to develop an initiative positioned for increasing traffic and revenue for your health care organization. Healthcare marketing director challenges for new campaigns are numerous, but can be overcome with the following strategic approach. Challenge...

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Whether you’re starting a new company or looking to successfully launch an upcoming product or service, it’s important to think carefully about your marketing plan and long-term business strategies. Use the following marketing tips to get people talking about your latest offers and to build trusting, loyal relationships with...

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