The importance of mobile marketing continues to grow each year, and a new study from Arbitron and Edison Research shows exactly why it’s so important to target customers through their cell phones. Researchers found that 52 percent of cell phone owners always have their phones within arm’s reach—and an...

Read more

According to a recent survey from Dimensional Research and ZenDesk that studied more than 1,000 people, the quality of individual customer service experiences can have a profound impact on consumer behavior. The study found that 62 percent of business-to-business customers (B2B) and 42 percent of business-to-consumer (B2C) buyers make...

Read more

  Internet marketing is a tough game with continually changing rules, but there are a few key guidelines that can help you along the way. In today’s blog post, we answer a few of the most frequently-asked questions about online marketing tactics and techniques. Check out the top tips...

Read more

Social media marketing provides businesses with a low-cost and extremely effective way to connect with their customers. However, it’s important to send the right types of messages if you hope to get real responses. Most consumers won’t respond to companies that exclusively send out advertisements. Your brand needs to...

Read more

  With digital marketing on the rise, it’s especially important for business owners to participate on social media networks like Facebook and Twitter. Over the past several years, consumers who wanted to learn more about your business have searched online for your company’s website. Today, consumers also head to popular...

Read more

A well-designed website can have a substantial impact on your business, bringing in more visitors and increasing the amount of time people spend on your page. However, professional design is about more than making your website look good—it’s about improving your conversion rates and encouraging visitors to make purchases....

Read more