It’s tough to overestimate the value of a professional website design. If your website is outdated, slow, or simply unattractive, you could be turning away potential customers and preventing new leads from even finding you in the first place. That’s why it’s so important to put your company’s best...

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Most business owners hear a lot of advice about the benefits of social media and SEO, and with good reason. These tools are an important part of a modern marketing strategy for any business that wants to succeed online. However, email marketing is just as valuable of a tool—and...

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Whether you’re starting a new company or looking to successfully launch an upcoming product or service, it’s important to think carefully about your marketing plan and long-term business strategies. Use the following marketing tips to get people talking about your latest offers and to build trusting, loyal relationships with...

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According to a new study from NetLine and the CMO Council, roughly 27 percent of business-to-business consumers say that online content has a major impact on their ultimate choice between vendors. An additional 60 percent of the consumers reported that content has a moderate impact on their final choices....

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In last week’s blog post, we discussed the importance of mobile website optimization. A study from Kentico software found that 75 percent of mobile users consider the quality of mobile websites before making purchase decisions—and that 44 percent of users won’t return to poorly designed websites in the future....

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Online marketers have been emphasizing the benefits of organic search engine optimization (SEO) for years. Though you can pay to have your ads displayed for particular search terms, organic SEO generally refers to a set of strategies employed on your website to make it naturally appear near the top...

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According to a recent survey from Maritz Loyalty Marketing, the average consumer belongs to more than seven retailer or restaurant loyalty programs—and many of those consumers say they would they still be interested in joining more. The majority of the survey’s respondents said that they are only active in...

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