Understanding, creating, implementing and continually enhancing a market orientation for your business is a MUST for long-term positive business development. According to research conducted at Cal Poly, a market orientation is a culture in which all employees are committed to delivering superior value to customers. While the concept of...
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Although not impossible, continuing to generate enough business primarily through marketing communications is a tough proposition. Various studies have shown 50 to 85 percent of advertising has no effect on sales. Professor Gerard Tellis and his associates from the USC Marshall School of Business summarized the findings from hundreds...
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Marketing Priorities When a company owner or manager asks me what their marketing should focus on, I usually state these four objectives, in order of priority: Retain your customers Grow incremental sales from your customers Get referrals from your customers Go after new customers Although these may seem oversimplified, the...
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Social media, blogging and basic SEO is not enough to generate new leads to your website. Instead, you need a strategic approach that focuses on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. Content Marketing Defined The Content Marketing Institute defines...
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The value of the content on your website really can’t be underestimated. While your site’s design and optimization play a big part in how likely people are to find your page and to return in the future, it’s the content that really sells customers on your company. Just as...
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