The journey customers take in their buying decisions and how they use products or services has changed exponentially over the past 10 years. Now more than ever before, consumers are able to take control of what they want, when they want it and how much they want to spend....

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A positive and visible online reputation is imperative for companies to grow and maintain their business today. Let’s face it, we are all busy and the thought of adding even one more thing to your plate can be overwhelming. So we shove it to the side and continue to...

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Marketing Priorities When a company owner or manager asks me what their marketing should focus on, I usually state these four objectives, in order of priority: Retain your customers Grow incremental sales from your customers Get referrals from your customers Go after new customers Although these may seem oversimplified, the...

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My guess is that more than one company has experienced the loss of customers for reasons other than superior business acumen. Potential customer calls weren’t returned.  Services didn’t meet needs, products were inferior.  Customers’ expectations weren’t managed. What was said to them wasn’t what happened.   It doesn’t end there. ...

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