Losing an employee and having to go through the process of hiring a new staff member is not only stressful, it’s also expensive. According to an article by American Progress, on average it costs businesses 20 percent of an employee’s annual salary to replace them. But depending upon the employee’s job...

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When was the last time you took a look at your company’s website through the eyes of your customers? Are you offering content your customers can trust and that makes them take action to do business with you?  According to an article by Industrial Marketing Today, your website content...

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B2B Content marketing In today’s competitive world, content marketing is increasingly important for businesses to reach their target audiences. Content marketing has become one of the most popular forms of advertising in the digital age. Many businesses are realizing the power of leveraging these tools to increase awareness, retain their current clients through engaging...

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Since its inception in 1997, the video streaming and DVD distribution company Netflix has grown into an internationally recognized giant in the entertainment world. In July of this year, the business reported that its subscriber base had grown to 65.55 million, according to Business Insider. There’s no denying that...

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A positive and visible online reputation is imperative for companies to grow and maintain their business today. Let’s face it, we are all busy and the thought of adding even one more thing to your plate can be overwhelming. So we shove it to the side and continue to...

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Social media, blogging and basic SEO is not enough to generate new leads to your website. Instead, you need a strategic approach that focuses on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. Content Marketing Defined The Content Marketing Institute defines...

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For years, marketing for manufacturing has been a unique challenge in the advertising world. Marketing directors at manufacturing and industrial companies are tasked with hitting different target audiences than the average retailer. In most cases, their focus is strongly weighted on B2B leads and relationships that aren’t reached on...

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