Create a Market Orientation to Enhance Your Business
By:
redcrowmarketing
On:
February 10, 2016
In: Business, Customer Relationships, Marketing Comments: 0 |
Understanding, creating, implementing and continually enhancing a market orientation for your business is a MUST for long-term positive business development. According to research conducted at Cal Poly, a market orientation is a culture in which all employees are committed to delivering superior value to customers. While the concept of...
Read moreIf it feels like we are not in control of the market place anymore, it’s because we’re not. Thanks to the internet, the consumer is. And that has brought a change in their attitude. Buyers are no longer happy just being wide receivers. These days they want to play...
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Pricing and Sales Drive Online Purchases and Consumer Choices
By:
redcrowmarketing
On:
September 03, 2013
In: Advertising, Business, Customer Relationships, Marketing, Online, Online Marketing Comments: 0 |
According to a recent survey from RetailMeNot.com and Ipsos, 56 percent of American consumers make their online purchasing decisions based on the current sales, discounts, and deals available for the products they want to buy. Additionally, 51 percent of the survey’s respondents reported that reviews and ratings from other...
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Focus on New Customers or Maintain Existing Ones? Survey Measures Trends
By:
redcrowmarketing
On:
July 22, 2013
In: Branding, Business, Creative, Customer Relationships, Marketing, Online, Online Marketing Comments: 0 |
According to a recent study from Ipsos Open Thinking Exchange, nearly 55 percent of American consumers prefer trying new products and brands rather than sticking with the familiar brands they know. Though this figure marks a fairly even split, there is a greater divide when you compare female and...
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How to Get People Talking About Your Business
By:
redcrowmarketing
On:
March 15, 2013
In: Advertising, Business, Customer Relationships, Marketing, Online, Online Marketing, Social Media Comments: 0 |
Marketing has several key goals, but one of its most important functions is to get people talking about your business. With a buzz building around your business, new customers will be interested in what you’re doing and will seek out your company. You can also make your advertising dollars...
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Five Key Principles to Creating Ads That Work
By:
redcrowmarketing
On:
January 11, 2013
In: Advertising, Branding, Business, Creative, Customer Relationships, Graphic Design, Marketing Comments: 0 |
It doesn’t matter whether your business has been around for two months or two decades—a careful marketing strategy is essential to your success. A good advertisement can bring in new customers or remind your old customers what you have to offer. Effective advertisements share a few of the same...
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