For years, marketing for manufacturing has been a unique challenge in the advertising world. Marketing directors at manufacturing and industrial companies are tasked with hitting different target audiences than the average retailer. In most cases, their focus is strongly weighted on B2B leads and relationships that aren’t reached on...

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According to a new survey from Janrain, 74 percent of US consumers become frustrated when the websites they visit show content, ads, promotions, and offers that don’t seem to be relevant to their interests. Though people are concerned about privacy and want to be assured that their personal information...

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According to a recent study from Ipsos Open Thinking Exchange, nearly 55 percent of American consumers prefer trying new products and brands rather than sticking with the familiar brands they know. Though this figure marks a fairly even split, there is a greater divide when you compare female and...

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Whether you’re starting a new company or looking to successfully launch an upcoming product or service, it’s important to think carefully about your marketing plan and long-term business strategies. Use the following marketing tips to get people talking about your latest offers and to build trusting, loyal relationships with...

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Online marketers have been emphasizing the benefits of organic search engine optimization (SEO) for years. Though you can pay to have your ads displayed for particular search terms, organic SEO generally refers to a set of strategies employed on your website to make it naturally appear near the top...

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Social media marketing provides businesses with a low-cost and extremely effective way to connect with their customers. However, it’s important to send the right types of messages if you hope to get real responses. Most consumers won’t respond to companies that exclusively send out advertisements. Your brand needs to...

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