Over the years, Red Crow has worked with Gold Mountain Communications to develop an ongoing marketing plan focused on recruitment and retention. The company is expanding quickly and thus always looking to add qualified employees to its team. As part of this recruitment strategy, Red Crow helped identify the best sources...
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Red Crow Marketing recently developed a video campaign to bring awareness to Liberty Hospital’s newest technology, MAKOplasty®. This major advancement in joint replacement allows surgeons to perform partial knee and hip replacements using robotic arm technology. With this new technology, orthopaedists are able to create a customized surgery plan...
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When was the last time you took a look at your company’s website through the eyes of your customers? Are you offering content your customers can trust and that makes them take action to do business with you? According to an article by Industrial Marketing Today, your website content...
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Social media, blogging and basic SEO is not enough to generate new leads to your website. Instead, you need a strategic approach that focuses on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. Content Marketing Defined The Content Marketing Institute defines...
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In an effort to boost traffic and generate a buzz, the Olive Garden, one of America’s favorite Italian restaurant chains, offered customers a 7-week pass to unlimited pasta meals in tandum with the launch of its new Buy One, Take One marketing initiatives. The pass’s shocking affordability had customers...
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Campaigns promoting healthcare service lines don’t happen over night – planning and foresight are essential to develop an initiative positioned for increasing traffic and revenue for your health care organization. Healthcare marketing director challenges for new campaigns are numerous, but can be overcome with the following strategic approach. Challenge...
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Sometimes the light bulb suddenly flickers on and a single brilliant idea sparks a truly remarkable health care marketing campaign. However, more times than not, campaigns are born out of hours of research, patient demographic analysis, and careful planning. Devising a strategic and measurable campaign plan is at the...
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