In an age where social media facilitates simple, widespread communication, businesses try all too often to target everyone they can. The Internet and mobile advertising make it easy for companies to reach mass audiences simultaneously, so many businesses never stop to think about which customers they really need to...

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Presented by Arbitron Inc. and Jacobs Media, this study is extremely important to the development and evolution of marketing in the coming years. Smartphones aren’t just changing the rules — they’re switching the game. Goin’ Mobile: The Impace of Smartphones on American Life Presented by Arbitron Inc. and Jacobs...

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