Like in a magic show, making a bad review disappear isn’t true magic – it’s a slight of hand! Removing a review is nearly impossible, but moving it isn’t. Let me explain… There’s good news and bad news when it comes to online reviews. The good news is a business...

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Marketing Priorities When a company owner or manager asks me what their marketing should focus on, I usually state these four objectives, in order of priority: Retain your customers Grow incremental sales from your customers Get referrals from your customers Go after new customers Although these may seem oversimplified, the...

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More than one law firm has experienced the loss of clients for reasons other than superior business acumen. Potential clients’ calls weren’t returned; clients’ expectations weren’t managed; what was guaranteed didn’t happened.   And the lack of quality doesn’t end there. Most firms never establish a process for business...

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My guess is that more than one company has experienced the loss of customers for reasons other than superior business acumen. Potential customer calls weren’t returned.  Services didn’t meet needs, products were inferior.  Customers’ expectations weren’t managed. What was said to them wasn’t what happened.   It doesn’t end there. ...

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It doesn’t matter if you’re a local attorney, or a multi-million dollar hospital, you probably have questions about airing videos on TV. In today’s media-saturated world, broadcast advertising is one of the most visible options for advertising. It’s all about getting your message in front of the right people...

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A new business takes a lot of work, from business concepting, planning and development of structure to filing the necessary paperwork. But due diligence isn’t enough in today’s marketplace. Entrepreneurs must be savvy when marketing for new business. Red Crow Marketing has the tools to help new businesses market...

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Honestly, the title of this blog should be “The Biggest Mistake Any Manufacturing CEO Can NOT Make” because the mistake isn’t something you’re currently doing – it’s something you’re NOT doing. And that’s using your iPhone, iPad and laptop for something other than dealing with the logistic details of...

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