When was the last time you took a look at your company’s website through the eyes of your customers? Are you offering content your customers can trust and that makes them take action to do business with you? According to an article by Industrial Marketing Today, your website content...
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Understanding, creating, implementing and continually enhancing a market orientation for your business is a MUST for long-term positive business development. According to research conducted at Cal Poly, a market orientation is a culture in which all employees are committed to delivering superior value to customers. While the concept of...
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The journey customers take in their buying decisions and how they use products or services has changed exponentially over the past 10 years. Now more than ever before, consumers are able to take control of what they want, when they want it and how much they want to spend....
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Something to Crow About: As one of the longest-running pet boarding facilities in the Springfield area, Caroline’s Pampered Pet Motel has been serving Southwest Missouri for over 17 years. Through her love, passion and excellent customer service, Caroline has proven her dedication to clients time and time again, which...
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Something to Crow About: It’s always great to crow about are our clients achievements. Gold Mountain Communications is a prime example. With Gold Mountain’s exceptional leadership, talented staff and a warm and friendly work culture, Red Crow Marketing is honored to be part of such an amazing team. We would like to...
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Although not impossible, continuing to generate enough business primarily through marketing communications is a tough proposition. Various studies have shown 50 to 85 percent of advertising has no effect on sales. Professor Gerard Tellis and his associates from the USC Marshall School of Business summarized the findings from hundreds...
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Is That a Bogus Review? Wouldn’t it be spectacular if all online reviews businesses receive were positive reviews, gushing with praise for their services and products? You know people like your products and services or else you wouldn’t be in business, then why is your business getting attacked online?...
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