Over the years, Red Crow has worked with Gold Mountain Communications to develop an ongoing marketing plan focused on recruitment and retention. The company is expanding quickly and thus always looking to add qualified employees to its team. As part of this recruitment strategy, Red Crow helped identify the best sources...

Read more

Congratulations to NorthStar Battery for winning 3rd place in their category at the 35th Annual Sertoma Chili Cook-Off! Thanks to more than 8,000 visitors throughout the weekend and around 300 dedicated volunteers and sponsors, the event was able to successfully raise over $125,000 to support local youth charities such...

Read more

The digital world continues to evolve and open up new opportunities for marketers. Here are some marketing strategies you should add to your playbook in 2016. Several entrepreneurs were asked, “What is one digital marketing strategy that has been effective for your brand?” Several cite some new ways to...

Read more

Red Crow Marketing recently produced a video for Hutchens Industries, a leader in the design and manufacture of spring suspensions and sliding subframes for the trailer industry. The goal of the video is to bring awareness to the Hutch Series 10 Van Trailer Slider. To accomplish this, Red Crow...

Read more

Understanding, creating, implementing and continually enhancing a market orientation for your business is a MUST for long-term positive business development. According to research conducted at Cal Poly, a market orientation is a culture in which all employees are committed to delivering superior value to customers. While the concept of...

Read more

The journey customers take in their buying decisions and how they use products or services has changed exponentially over the past 10 years. Now more than ever before, consumers are able to take control of what they want, when they want it and how much they want to spend....

Read more

Package of Beliefs   A brand is a mental “Package of Beliefs” we form over time about companies or products. It is used to categorize and rate each in our mind. This can be based on personal experience, things we have heard from trusted sources, through research, or even what...

Read more