Business owners and marketing directors have been trying to find efficient ways to reach their audience for decades. When creating a media buy, there are specific steps you need to follow. Determine Best Media Options The first step to buying your audience is figuring out who your audience is. Research...

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Campaigns promoting healthcare service lines don’t happen over night – planning and foresight are essential to develop an initiative positioned for increasing traffic and revenue for your health care organization. Healthcare marketing director challenges for new campaigns are numerous, but can be overcome with the following strategic approach. Challenge...

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