With any marketing campaign comes the need for a measurement tool to determine its effectiveness. Sales Manago outline the most important Key Performance Indicators (KPIs) to keep an eye...Read more
160 pages of marketing advice & industry trade secrets! Marketing Survival in a Digital World combines the knowledge of over 30 years experience in strategic marketing and advertising with proven advice to counter the negative effects the digital evolution has had on businesses.
• Field-proven advice to help you in today’s competitive environment
• How to use traditional and digital media in sync
• Why it’s more important than ever to develop a quality-based brand
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