If you’re a social media novice, #hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them. On Twitter, the pound sign (or hash)...

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Online marketers have been emphasizing the benefits of organic search engine optimization (SEO) for years. Though you can pay to have your ads displayed for particular search terms, organic SEO generally refers to a set of strategies employed on your website to make it naturally appear near the top...

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  Internet marketing is a tough game with continually changing rules, but there are a few key guidelines that can help you along the way. In today’s blog post, we answer a few of the most frequently-asked questions about online marketing tactics and techniques. Check out the top tips...

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