According to a new study from NetLine and the CMO Council, roughly 27 percent of business-to-business consumers say that online content has a major impact on their ultimate choice between vendors. An additional 60 percent of the consumers reported that content has a moderate impact on their final choices....

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According to a recent survey from UPS and comScore of more than 3,000 American shoppers, the vast majority of consumers are paying attention to what retailers post on Facebook. The study found that 52 percent of online shoppers will at least take the time to briefly skim business posts...

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In last week’s blog post, we discussed the importance of mobile website optimization. A study from Kentico software found that 75 percent of mobile users consider the quality of mobile websites before making purchase decisions—and that 44 percent of users won’t return to poorly designed websites in the future....

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According to an April survey conducted by Kentico Software, roughly three in four American consumers consider how a mobile website looks and feels before determining whether or not to make a purchase. The study found that 75 percent of tablet users and 78 percent of all smartphone owners were...

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According to a recent survey of more than 600 advertising and online marketing executives, 77 percent of ad agencies and 70 percent of companies have integrated branded content into their marketing plans. For the purposes of this study, branded content refers to a number of mediums including written content,...

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Online marketers have been emphasizing the benefits of organic search engine optimization (SEO) for years. Though you can pay to have your ads displayed for particular search terms, organic SEO generally refers to a set of strategies employed on your website to make it naturally appear near the top...

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The importance of mobile marketing continues to grow each year, and a new study from Arbitron and Edison Research shows exactly why it’s so important to target customers through their cell phones. Researchers found that 52 percent of cell phone owners always have their phones within arm’s reach—and an...

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