For years, marketing for manufacturing has been a unique challenge in the advertising world. Marketing directors at manufacturing and industrial companies are tasked with hitting different target audiences than the average retailer. In most cases, their focus is strongly weighted on B2B leads and relationships that aren’t reached on...

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The modern landscape for manufacturers has opened an entirely new opportunity for growth. And because most industrial manufacturers are just beginning to adopt methods of reaching operational buyers online, the sky is the limit… your chances of reaching them first is overwhelmingly in your favor. Only 30% of manufacturers...

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Manufacturers, like every industry, are realizing that shoppers are more leery of outbound marketing than ever before. With the rise of the all-powerful Google search, consumers have taken control of the information they seek and the solutions they find. They no longer wait for a clever television or print ad to showcase something they...

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Healthcare marketing director challenges are more difficult to overcome than ever. The health care reform has caused marketing managers to re-assess measurements. They must not only provide CEOs a positive ROI through increased revenues, but directors are now tasked with finding a trackable method for loyalty-based longevity. These challenges...

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Over the past decade, the atmosphere has changed for hospital marketing professionals. Increased out-of-pocket health care costs have forced consumers to shop around where previously health care was determined by network availability. However, little has been done to adjust marketing offers to reflect the changing atmosphere of health care...

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Excerpt from “Marketing Survival in a Digital World” by Ron Marshall The Search Engine Provider’s Objectives The mission of search engines (Google, MSN, Yahoo, etc.) is to provide searchers (their customers) with the most “relevant” results to their query. How Search Engines Determine Results Search engines use a complex...

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It’s no wonder business owners and CEOs are overwhelmed with the explosion of online marketing choices. The Internet offers a host of options. And as soon as you master one tool, the rules change. The truth is online ad placement is complex. However, unlike print, internet advertising offers more...

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