What a Website Must Do The primary function of the website is to Engage and Convert visitors. Just like in your brick and mortar store, the longer a prospect stays, the more they learn about your services, thereby increasing the odds for a sale. Today, most people browsing leave...

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Social media, blogging and basic SEO is not enough to generate new leads to your website. Instead, you need a strategic approach that focuses on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. Content Marketing Defined The Content Marketing Institute defines...

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The benefits of inspiring employees to become good brand ambassadors include increased profitability, lower churn of customers and employees, increased referrals, lower marketing expense – the advantages go on and on.  Employee brand ambassadorship is a critical objective every company should try to achieve. What is a “brand ambassador?”...

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A new business takes a lot of work, from business concepting, planning and development of structure to filing the necessary paperwork. But due diligence isn’t enough in today’s marketplace. Entrepreneurs must be savvy when marketing for new business. Red Crow Marketing has the tools to help new businesses market...

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Websites have come a long way from those built on simple text and hyperlinks. In fact, for the 20th anniversary of the World Wide Web in 2013, celebrated by publishing a copy of the first ever web site: CERN. From that first site, it didn’t take long for programmers and...

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Five years ago, the title of this blog would have been “Why is Having a Website Important to Your Business?” Times have changed, and most people have caught on that having an online presence is a must when competing in today’s business world. Now, the focus has switched to responsiveness –...

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Honestly, the title of this blog should be “The Biggest Mistake Any Manufacturing CEO Can NOT Make” because the mistake isn’t something you’re currently doing – it’s something you’re NOT doing. And that’s using your iPhone, iPad and laptop for something other than dealing with the logistic details of...

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