“Measure twice, cut once.” – Sam Walton Marketing is as much about research and planning as it is about communication. Marketing research provides the critical reality-check to help decision makers understand both their current situation and the true challenges and potential ahead. Too often business owners and managers create...

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Since its inception in 1997, the video streaming and DVD distribution company Netflix has grown into an internationally recognized giant in the entertainment world. In July of this year, the business reported that its subscriber base had grown to 65.55 million, according to Business Insider. There’s no denying that...

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If this sounds ominous, that’s good. That is what I intended. If you are a manufacturer of products, retailer, or a service provider (like the legal or health care industry) you have seen the enormous impact the internet has had on your business. The internet and mobile revolution has...

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A positive and visible online reputation is imperative for companies to grow and maintain their business today. Let’s face it, we are all busy and the thought of adding even one more thing to your plate can be overwhelming. So we shove it to the side and continue to...

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Is That a Bogus Review? Wouldn’t it be spectacular if all online reviews businesses receive were positive reviews, gushing with praise for their services and products? You know people like your products and services or else you wouldn’t be in business, then why is your business getting attacked online?...

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Like in a magic show, making a bad review disappear isn’t true magic – it’s a slight of hand! Removing a review is nearly impossible, but moving it isn’t. Let me explain… There’s good news and bad news when it comes to online reviews. The good news is a business...

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