According to a recent survey from Dimensional Research and ZenDesk that studied more than 1,000 people, the quality of individual customer service experiences can have a profound impact on consumer behavior. The study found that 62 percent of business-to-business customers (B2B) and 42 percent of business-to-consumer (B2C) buyers make...

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  Internet marketing is a tough game with continually changing rules, but there are a few key guidelines that can help you along the way. In today’s blog post, we answer a few of the most frequently-asked questions about online marketing tactics and techniques. Check out the top tips...

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Social media marketing provides businesses with a low-cost and extremely effective way to connect with their customers. However, it’s important to send the right types of messages if you hope to get real responses. Most consumers won’t respond to companies that exclusively send out advertisements. Your brand needs to...

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Email marketing is a powerful tool for your business, but it’s only effective if you track your results carefully and adjust the messages you send for better results. A recent study from Experian Marketing Services looked at the optimal times to send messages. While the results from this study...

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Marketing has several key goals, but one of its most important functions is to get people talking about your business. With a buzz building around your business, new customers will be interested in what you’re doing and will seek out your company. You can also make your advertising dollars...

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  With digital marketing on the rise, it’s especially important for business owners to participate on social media networks like Facebook and Twitter. Over the past several years, consumers who wanted to learn more about your business have searched online for your company’s website. Today, consumers also head to popular...

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