With digital marketing on the rise, it’s especially important for business owners to participate on social media networks like Facebook and Twitter. Over the past several years, consumers who wanted to learn more about your business have searched online for your company’s website. Today, consumers also head to popular...

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A recent survey conducted by Google and Nielsen found that nearly 63 percent of holiday shoppers used multiple devices to complete their purchases. Additionally, two out of every three people surveyed reported that shopping was easier when they had access to multiple devices—and roughly half of the respondents said...

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It doesn’t matter whether your business has been around for two months or two decades—a careful marketing strategy is essential to your success. A good advertisement can bring in new customers or remind your old customers what you have to offer. Effective advertisements share a few of the same...

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The key to creating an effective, targeted advertisement has less to do with creativity or uniqueness, than it does with understanding how people behave. You can catch someone’s eye with an interesting commercial, but you won’t really motivate a person to buy your product or service unless you figure...

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In an age where social media facilitates simple, widespread communication, businesses try all too often to target everyone they can. The Internet and mobile advertising make it easy for companies to reach mass audiences simultaneously, so many businesses never stop to think about which customers they really need to...

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Presented by Arbitron Inc. and Jacobs Media, this study is extremely important to the development and evolution of marketing in the coming years. Smartphones aren’t just changing the rules — they’re switching the game. Goin’ Mobile: The Impace of Smartphones on American Life Presented by Arbitron Inc. and Jacobs...

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