My guess is that more than one company has experienced the loss of customers for reasons other than superior business acumen. Potential customer calls weren’t returned.  Services didn’t meet needs, products were inferior.  Customers’ expectations weren’t managed. What was said to them wasn’t what happened.   It doesn’t end there. ...

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Customer perceptions are at the heart of health care, and when introducing a new product or service, hospitals must be totally in sync with their patients’ preferences. With several new facilities opening in its service area, Liberty Hospital worked with Red Crow Marketing to ensure their new campaigns rise...

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Name: Cathy McCrary Title: Owner/Administrator Company: Joy Assisted Living As a board member of the Missouri Assisted Living Association, Kathy McCrary is familiar with state and national regulations concerning assisted living. As a local facility administrator, she’s even more familiar with the need to fill her facility. But as...

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It’s tough to overestimate the value of a professional website design. If your website is outdated, slow, or simply unattractive, you could be turning away potential customers and preventing new leads from even finding you in the first place. That’s why it’s so important to put your company’s best...

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According to a new survey from Janrain, 74 percent of US consumers become frustrated when the websites they visit show content, ads, promotions, and offers that don’t seem to be relevant to their interests. Though people are concerned about privacy and want to be assured that their personal information...

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Most business owners hear a lot of advice about the benefits of social media and SEO, and with good reason. These tools are an important part of a modern marketing strategy for any business that wants to succeed online. However, email marketing is just as valuable of a tool—and...

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According to a recent study from Ipsos Open Thinking Exchange, nearly 55 percent of American consumers prefer trying new products and brands rather than sticking with the familiar brands they know. Though this figure marks a fairly even split, there is a greater divide when you compare female and...

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