More than one law firm has experienced the loss of clients for reasons other than superior business acumen. Potential clients’ calls weren’t returned; clients’ expectations weren’t managed; what was guaranteed didn’t happened.   And the lack of quality doesn’t end there. Most firms never establish a process for business...

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The benefits of inspiring employees to become good brand ambassadors include increased profitability, lower churn of customers and employees, increased referrals, lower marketing expense – the advantages go on and on.  Employee brand ambassadorship is a critical objective every company should try to achieve. What is a “brand ambassador?”...

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My guess is that more than one company has experienced the loss of customers for reasons other than superior business acumen. Potential customer calls weren’t returned.  Services didn’t meet needs, products were inferior.  Customers’ expectations weren’t managed. What was said to them wasn’t what happened.   It doesn’t end there. ...

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Package of Beliefs   A brand is a mental “Package of Beliefs” we form over time about companies or products. It is used to categorize and rate each in our mind. This can be based on personal experience, things we have heard from trusted sources, through research, or even what...

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A new business takes a lot of work, from business concepting, planning and development of structure to filing the necessary paperwork. But due diligence isn’t enough in today’s marketplace. Entrepreneurs must be savvy when marketing for new business. Red Crow Marketing has the tools to help new businesses market...

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In an effort to boost traffic and generate a buzz, the Olive Garden, one of America’s favorite Italian restaurant chains, offered customers a 7-week pass to unlimited pasta meals in tandum with the launch of its new Buy One, Take One marketing initiatives. The pass’s shocking affordability had customers...

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Five years ago, the title of this blog would have been “Why is Having a Website Important to Your Business?” Times have changed, and most people have caught on that having an online presence is a must when competing in today’s business world. Now, the focus has switched to responsiveness –...

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