If it feels like we are not in control of the market place anymore, it’s because we’re not. Thanks to the internet, the consumer is. And that has brought a change in their attitude.  Buyers are no longer happy just being wide receivers. These days they want to play...

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Our hearts are broken. We learned that our good friend, mentor and Ron’s QB2 Associates partner Rudy Wacker passed away yesterday. Rudy was a wonderful and selfless man with a warm smile and who was generous with his wisdom. He will be deeply missed here at the Nest.

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A positive and visible online reputation is imperative for companies to grow and maintain their business today. Let’s face it, we are all busy and the thought of adding even one more thing to your plate can be overwhelming. So we shove it to the side and continue to...

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Is That a Bogus Review? Wouldn’t it be spectacular if all online reviews businesses receive were positive reviews, gushing with praise for their services and products? You know people like your products and services or else you wouldn’t be in business, then why is your business getting attacked online?...

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Like in a magic show, making a bad review disappear isn’t true magic – it’s a slight of hand! Removing a review is nearly impossible, but moving it isn’t. Let me explain… There’s good news and bad news when it comes to online reviews. The good news is a business...

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Though experts in their field, hospitals and health care professionals are facing new challenges brought on by the shifting industry landscape. Economic and governmental changes have increased the level of difficulty in health care marketing, and facilities are working harder to bring in new patients than ever before. Jeff...

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Marketing Priorities When a company owner or manager asks me what their marketing should focus on, I usually state these four objectives, in order of priority: Retain your customers Grow incremental sales from your customers Get referrals from your customers Go after new customers Although these may seem oversimplified, the...

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