Online marketers have been emphasizing the benefits of organic search engine optimization (SEO) for years. Though you can pay to have your ads displayed for particular search terms, organic SEO generally refers to a set of strategies employed on your website to make it naturally appear near the top...

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According to a recent survey from Maritz Loyalty Marketing, the average consumer belongs to more than seven retailer or restaurant loyalty programs—and many of those consumers say they would they still be interested in joining more. The majority of the survey’s respondents said that they are only active in...

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According to a recent survey from Dimensional Research and ZenDesk that studied more than 1,000 people, the quality of individual customer service experiences can have a profound impact on consumer behavior. The study found that 62 percent of business-to-business customers (B2B) and 42 percent of business-to-consumer (B2C) buyers make...

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  Internet marketing is a tough game with continually changing rules, but there are a few key guidelines that can help you along the way. In today’s blog post, we answer a few of the most frequently-asked questions about online marketing tactics and techniques. Check out the top tips...

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Social media marketing provides businesses with a low-cost and extremely effective way to connect with their customers. However, it’s important to send the right types of messages if you hope to get real responses. Most consumers won’t respond to companies that exclusively send out advertisements. Your brand needs to...

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  Check out this column from Mark Holmes that appeared on the Springfield Business Journal’s website on March 18th. Mark’s article clearly explains what many business owners are expressing to me. Read it and understand if things feel a bit out of control, you’re not alone. Opinion: CEOs preparing...

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Marketing has several key goals, but one of its most important functions is to get people talking about your business. With a buzz building around your business, new customers will be interested in what you’re doing and will seek out your company. You can also make your advertising dollars...

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