Why Do I Need a Target Market?

By: redcrowmarketing On: July 17, 2013
In: Branding, Business, Creative, Marketing
Comments: 0

This edition of Crow Q&A answers the question: Why do I need a target market? I want everyone to purchase from me. Have a marketing question you want answered? Ask us now!  

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Marketing is an essential component of any effective business strategy—but to truly derive value from your marketing efforts, you need to analyze whether or not the content is making an impact on your customers. It’s important to make sure that your marketing materials are designed with your customer’s needs...

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According to a recent study of 5,657 respondents from the US, the UK, and Canada, consumers who engage with their favorite brands through social media are as likely to make in-store purchases as they are to buy online. The study measured responses over a 17-month period and also found...

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Whether you’re starting a new company or looking to successfully launch an upcoming product or service, it’s important to think carefully about your marketing plan and long-term business strategies. Use the following marketing tips to get people talking about your latest offers and to build trusting, loyal relationships with...

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According to a new study from NetLine and the CMO Council, roughly 27 percent of business-to-business consumers say that online content has a major impact on their ultimate choice between vendors. An additional 60 percent of the consumers reported that content has a moderate impact on their final choices....

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According to a recent survey from UPS and comScore of more than 3,000 American shoppers, the vast majority of consumers are paying attention to what retailers post on Facebook. The study found that 52 percent of online shoppers will at least take the time to briefly skim business posts...

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According to a recent survey of more than 600 advertising and online marketing executives, 77 percent of ad agencies and 70 percent of companies have integrated branded content into their marketing plans. For the purposes of this study, branded content refers to a number of mediums including written content,...

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