In an effort to boost traffic and generate a buzz, the Olive Garden, one of America’s favorite Italian restaurant chains, offered customers a 7-week pass to unlimited pasta meals in tandum with the launch of its new Buy One, Take One marketing initiatives. The pass’s shocking affordability had customers...

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Customer perceptions are at the heart of health care, and when introducing a new product or service, hospitals must be totally in sync with their patients’ preferences. With several new facilities opening in its service area, Liberty Hospital worked with Red Crow Marketing to ensure their new campaigns rise...

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The value of the content on your website really can’t be underestimated. While your site’s design and optimization play a big part in how likely people are to find your page and to return in the future, it’s the content that really sells customers on your company. Just as...

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According to a recent survey from RetailMeNot.com and Ipsos, 56 percent of American consumers make their online purchasing decisions based on the current sales, discounts, and deals available for the products they want to buy. Additionally, 51 percent of the survey’s respondents reported that reviews and ratings from other...

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According to a new survey from Janrain, 74 percent of US consumers become frustrated when the websites they visit show content, ads, promotions, and offers that don’t seem to be relevant to their interests. Though people are concerned about privacy and want to be assured that their personal information...

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How can you get the biggest bang from your marketing buck? Ron provides some insights in this week’s Crow Q&A. Remember, you can always submit your marketing and advertising questions to us by fill out our contact form.  

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Most business owners hear a lot of advice about the benefits of social media and SEO, and with good reason. These tools are an important part of a modern marketing strategy for any business that wants to succeed online. However, email marketing is just as valuable of a tool—and...

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