Again, marketing initiatives must align directly with your company’s strategic objectives. Vague, broad-sweeping marketing objectives such as “increase sales” just won’t cut it anymore. You’ll need to have far more defined analysis. Remember, except for e-Commerce efforts, marketing’s role is not to sell your products or services, but rather introduce qualified prospects known as leads. Marketing needs to be targeted to produce what are known as key conversions – those specific prospect actions which lead them as close to you as possible.
At RCM, we’ll help you identify your key conversions and set up the reports to help you easily identify if and where your marketing is succeeding or failing. Thorough analysis will provide you the opportunity to take actionable steps instead of simply relying on wishful thinking.
You will receive regular reports that will all be spelled out in simple terms you’ll actually be able to understand. Not saying you’re not brilliant. Just saying we don’t want you to miss any details – big or small. We promise, we won’t leave you in marketing acronym purgatory. We’ll walk you through each step of the analysis and help translate the data so you can see how it directly applies to your business.
160 pages of marketing advice & industry trade secrets! Marketing Survival in a Digital World combines the knowledge of over 30 years experience in strategic marketing and advertising with proven advice to counter the negative effects the digital evolution has had on businesses.
• Field-proven advice to help you in today’s competitive environment
• How to use traditional and digital media in sync
• Why it’s more important than ever to develop a quality-based brand
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