Red Crow Marketing Help: Why Retaining Your Clients is Vital
As in most industries, marketing efforts are vital to obtaining new customers. Advertising, social media, coupons, and other methods are typically applied to increase your pool of new customers. But what role does marketing play in retaining and growing your current customers? Customer retention is more critical than ever, but it is often overlooked. That’s why we’ve implemented this series “Red Crow Marketing Help” to share knowledge on how a focus on retaining current customers and ensuring their voices are heard increases sales profitability. At a much lower cost than focusing solely on acquiring new customers, too.
According to Bain & Company, it costs 6-7 times more to acquire a new customer than to retain an existing one. Luckily, there are many great retention strategies you can implement to maintain communication and built trust, such as maintaining a customer communication calendar or starting a customer education program.¹ It’s no secret that customer satisfaction is incredibly important in retaining customers, whether your focus is B2B or B2C sales.
At Red Crow Marketing, we work with both B2B and B2C sales. What we’ve found is that, regardless of industry, customers respond positively when they feel they are heard and appreciated. This translates into retention and growth. If the customer feels ignored or uncared for, they will easily take their business to your competitors. All the marketing effort and expense you put into making that initial sale are then forfeited if they only use your services once and then find somewhere else to spend their money.
One way to help retain customers is through customer reviews and testimonials. For example, Red Crow Marketing helps our clients to produce powerful customer testimonials, without the awkwardness of trying to extract them from their customers. Not only does this type of marketing help potential customers in their decision-making (and help you look good), but it gives current customers a way to communicate with your company. Offering feedback makes customers feel more connected to a company or brand and can increase repeat business. Even more importantly, it provides you with a road map to help you improve your product offerings and organizational value.
This also helps gain new customers as well. Customers are inundated with information and don’t know who to trust, so they rely on their peers to honestly inform them about products and services used.
One of the simplest ways to retain customers is to schedule a “contact” date for them on your Google Calendar. This may work for some on a monthly basis, others maybe once a year, but it will remind you to make that touch. Another idea is an email or direct mail with some thank you or coupon. Whenever possible, a handwritten thank you is always appreciated.
Contact Red Crow Marketing to ramp up your customer marketing efforts. Whether you need web design and development, SEO services, or simply consulting. As a local agency in Springfield, MO, we understand how important it is to keep clients and customers engaged and happy. Don’t hesitate to reach out today!